A Formula for Creating Moments Your Customers Will Share
Idea to Startup
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Building a Dog Training App, Pick a Noodle Moment
If you're building an app to help owners train their dogs, what moment will we want to nail down? I'd start at New York City, specifically targeting dog owners who take their dogs to Central Park each morning. People likely won't organically just talk about you unless you've planted a seed. So pick a topic that gets talked about already.
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