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Encore: Diet Wars | Scaling Up | 1

Business Wars

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Revolutionizing Weight Loss: Franchises and Giants

This chapter details an individual's ambitious quest to transform the weight loss industry through franchised clinics while contrasting it with the rise and expansion of Weight Watchers and its iconic anniversary celebrations. It explores the competitive landscape of the late 1970s, marked by negotiations, leadership changes, and the strategic challenges faced by key players in a tumultuous market.

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