How to Set Up GA4 Procedures

Not everybody's going to be good at this. But when people are good at it, they're great at it. You want that natural curiosity. It's generally a part of your org structure. The CEO is not going to want to do it, but an operations focus person, a project management focus person,. They're going to be the ones who say it better or the worker. This is absolutely not a one time thing. I fully expect that this stuff will get changed. And then encourage people to change it. Hey, every time we do this, just make it 10% better each time. If it didn't work, it's instilling that culture where they know that it