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EXCLUSIVE! Chinese & Korean Carmakers X Aussie & Kiwi Consumers = Supercharged Sales?

The Fully Charged Podcast

CHAPTER

Evaluating Hybrid and Electric Utes: Functionality vs. Vanity

This chapter explores consumer perceptions and market demands for hybrid and electric utes in Australia and New Zealand. It examines the practicality of vehicles like the Shark, focusing on critical factors such as towing capacity and advancements that have heightened interest across different user demographics.

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