PRODUCTEA with Leah, Growth & Senior Leadership cover image

60: Andrew Ettinger - Community-led growth in enterprise sales

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Aligning Incentives for Sales Success

The chapter emphasizes the importance of aligning incentives with desired outcomes in sales, focusing on rewarding success with bonuses tied to specific customer outcomes. It discusses adapting the presales process to a community-focused approach and hiring professionals who relate directly to the target community for a personalized approach. The dialogue highlights integrating sales feedback into product development and the concept of product sales management for refining sales processes through collaboration with engineers and designers.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner