2min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

Selling Based on Fear

I did not have any guidance from people that had done it before. It was a long learning curve, but I started to figure it out pretty quickly and enjoying it ever since. They pay attention to the breaches and they're obviously risk-averse, but they have a job to do. So they're much less like you and I in terms of doing their job well.

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