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The Myth of John DeLorean | The Prophet | 1
Business Movers
John DeLorean's Story
When John DeLorean took over Pontiac in 1965, the division was struggling. His boss saw him as an innovator and a risk taker. Many GM executives envisioned a bright future for John at their company. As his public profile grew, he embraced the lessons he learned from James T. Aubrey. He overhauled his personal life to better reflect his public image.
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