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JF3282: Colm McEvilly - Mastering Capital Raising by Cultivating a Community

The Best Ever CRE Show

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Investor Biases and Decision Making

This chapter explores the biases that impact investors' decisions, including information biases, results biases, and confirmation biases. It emphasizes the importance of establishing criteria and making informed decisions. Additionally, it discusses the process of contacting investors, building relationships, using a CRM system, and engaging in genuine conversations.

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