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Is What You’re Doing What You Should Be Doing? Absolute vs Relative Decisions (with Jon Fasoli, Chief Product Officer at Mailchimp)

This New Way

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How Do You Communicate a Decision Like This?

How do you avoid the bulldozing nature of some decisions that get made? We currently use one called the SIDET set, but the most important thing is it's just standardized. It doesn't mean you need to write a brief or anything. It just means that the team needs to manage it in one place and I will go to that place.

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