ACQ2 by Acquired cover image

Netflix's Journey, Building TCV, and Investing Through Downturns (with TCV co-founder Jay Hoag)

ACQ2 by Acquired

CHAPTER

Customer Retention Strategies: The Netflix Approach

This chapter explores Netflix's innovative strategies for customer service and retention, highlighting the benefits of easy cancellations. It also addresses the challenges of adapting to changing consumer preferences in viewing habits.

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