The Market’s Biggest Risks and Opportunities in 2025 — ft. Tom Lee
Prof G Markets
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The Future of Advertising in a Digital World
This chapter examines the drastic changes in the advertising industry, highlighting a 45% increase in global spending, while traditional ad agencies struggle to keep pace. It underscores the dominance of digital platforms like Amazon, Google, and Meta, urging advertising professionals to adapt their skills towards data-driven approaches. Additionally, the discussion calls for educational reforms to better align with modern marketing practices, emphasizing the decline of legacy brand management.
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