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Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
The Constraints of Creativity and Strategy
marti newmyes: Strategy and creativity have to meet. I don't agree with the argument of the constraining increativity, i think constraints actually are a good ground to breed creativity. Once you know some decisions, not concrete decisions, but once some n guide ways forward have been found, then bringing everyone together is what moty called it swarming. And that's where i think a lawyer should be brought in if the room lacks the legal dimension to be fair.
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