How Did You Become a Designer at Apple?

i feel incredibly fortunate that i had a chance to work at apple for almost four years, early on in my career. I think one, i got an appreciation there for the true power of copywriting which i think a lot of people still don't understand. And whenever you go into apple's retail store, if you see all those clever ads that are on the walls,. What is making those work, at the end of the day is really incredible writing and just really great, but simple design execution.