Justin Welsh

In this episode we’re talking to Justin Welsh — he’s a former CRO who scaled the startup PatientPop to $70M in revenue, then walked away to build a one-person business. Today, Justin runs one of the biggest personal brands on LinkedIn and has sold over $10 million in digital products as a solopreneur.

We dive into his journey from being fired three times in sales, to leading high-performing teams, to reinventing himself after burnout. Justin shares the exact frameworks he uses for selling, hiring, and content creation — plus the playbook behind his $900,000 launch of Creator MBA.

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Timestamps

00:00 Introducing Justin Welsh

02:41 Justin Welsh’s early days

05:26 When Justin Welsh’s career turned around

09:52 The value of mentors in business

14:47 The secret sauce to success

21:30 Building a culture of high performance

30:00 Justin’s breaking point — building from rock bottom

36:07 Becoming one of LinkedIn’s biggest personal brands

40:42 Turning your knowledge into a product

49:35 The framework for selling via email

57:26 What’s next for Justin Welsh?

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Personal IPO Podcast is where top creators, founders, and operators share how they build businesses that thrive on owned platforms.

Each episode, we dig into:

→ How they started and scaled their audience

→ Tactics that drive their growth and revenue

→ Stories from their biggest wins and toughest failures

→ Ideas and philosophies shaping what they built

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