Deliverability Defined cover image

Demystifying Blocklists

Deliverability Defined

CHAPTER

What's the Biggest Block List?

The most impactful block list that you might have heard of is spam house. They are used by a lot of people to determine if messages should be bounced or sent to spam. If there are any URLs in the email that are on a block list we care about, then yes, send to spam. The URL that your ESP is using as a link tracking domain does matter.

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