Are You Sharing Your Learnings?

One of the difficulties in this space and fundraising in particular is that there aren't incentives to share your learnings. Last year I ran 12 experiments where two clients had swapped email addresses. Not a single one of them did the activity levels of the swapped people decrease. That was surprising to me because I came into these experiments believing very strongly that there's no way that- But maybe that's just a tiny percentage of the activity that the potential donors are getting by email.