Is the Plant Base Meat Industry Slowing Down?

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There's been ome rumbling that the plant base meat industry is like slowing down a little bit, this transition. What makes impossible different from other plant base meat organizations? Thereis a competition problem. Not a category problem. This has to become mass. You're starting to see t b and texas and publics and florida and myer and michigan and walger and croppenshopwright. So it's starting to get the mass awareness, but it does not yet have the understanding of what its about.

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

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