2min chapter

Wisdom From The Top with Guy Raz cover image

Peloton: Dara Treseder

Wisdom From The Top with Guy Raz

CHAPTER

The Future of Marketing Is Precision Marketing

The future of marketing is precision marketing, he says. Brands will have multiple or maybe even beyond multiple advertising strategies where they are micro targeting different consumers in different ways? "I think a more precise targeted approach is going to be important," the CEO adds.

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