How to Build a Product That Works

The right customer segment allows your first product to be pretty crappy because you'll be able to make up for it in other ways. You understand your customer so deeply that you can add custom features that won't scale but will keep them interested in the short term. Your customers will stick with you as you build because they know that you understand where they want to be eventually. This comes down to trust. Brand is created through repetition of something important and differentiated. Do it 50 times in a row and you've got a strong brand. If we take Jess's example, she's now built a service for women in the short hair in Brooklyn. They love her; this will spread like wildfire amongst women