12 | Redefining LinkedIn Marketing: AI, Networking, and Success with Expert Joe Apfelbaum
Leveraging AI
00:00
How to Use LinkedIn to Grow Your Business
When it comes to using LinkedIn, you need to have a strategy because the right strategy will save you a decade and energy without strategy is a waste of time. You got to figure out what is your plan, who are the people that you're targeting, and what is the promise? So what does it mean? What is your plan? When it comes to coming up with a plan for any strategy, you got to figuring out, am I networking? Am I prospecting? Am I marketing? What are you doing? What's your purpose for being on LinkedIn? Not everybody's on LinkedIn looking for a job. NotEverybody's onLinkedIn looking for clients. Different people want different things.
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