Introduction

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers. Show Notes

Connect With:

• Dimitiris Maniatis: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.