Navigating the Commercialization of Yoga

With a global market worth more than $100 billion dollars a year, yoga is a massive industry. With its origins in India, Yoga is often considered to be part of the Hindu tradition, as well as being influenced by other religions including Buddhism and Islam. Yet with modern studios and teachers offering a plethora of styles from fitness to beer yoga, has it become disconnected from its spiritual roots? And is the surge in social media trends diluting its authenticity? Geeta Pendse meets the women on personal missions to ‘reclaim yoga’ whilst balancing the demands of business with the spiritual roots of this ancient practice.