The Rise of Account-Based Marketing in B2B

Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of growth and the importance of finding a company with a strong product-market fit. She emphasizes the need for balance in life and the value of building relationships and connections. Sydney shares her approach to measuring the impact of marketing and the importance of focusing on revenue and efficiency. She also discusses the changing landscape of marketing, including the role of AI and the need for digital sophistication.