2min chapter

Stacking Growth | The B2B Go-to-Market Podcast cover image

S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO @ Drata

Stacking Growth | The B2B Go-to-Market Podcast

CHAPTER

The Rise of Account-Based Marketing in B2B

This chapter explores the growing trend of adopting an account-based approach in B2B marketing, not limited to enterprise companies. It highlights the challenges faced by smaller companies and the advantages of a targeted demand creation strategy.

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