13min chapter

For Starters with Alexa von Tobel  cover image

How to Build Trust with Consumers, with Eddy Lu of GOAT

For Starters with Alexa von Tobel

CHAPTER

From 15-Year-Old Entrepreneurs to $100 Million Strategic Partnerships

The chapter explores a founder's encounter with a successful 15-year-old retailer on Instagram, leading to a discussion on the strategic partnership with Footlocker. It emphasizes the importance of building relationships, merging digital and physical retail experiences, and leveraging influencer marketing for global expansion while maintaining a strong company culture.

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