3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Valuable Friction [Special Episode] (455)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Evolving Human Roles in the Age of Generative AI

This chapter explores how humans can effectively collaborate with generative AI by leveraging creativity, empathy, and critical questioning. It introduces the concept of the 'manager of meaning' as a vital role in harnessing AI's potential to drive value in business.

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