The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

275.The Illusion of Choice with Richard Shotton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Role of Rhyme in Marketing

There's a lot of value in that actually talk a little bit about that. Many lessons will be familiar with the key heuristics. But there were areas, I think, of interest that the academics didn't look at. You know, an advertiser wants to boost believability. So therefore rhyme should be helpful. But they also want to boost memorability. And what's interesting is if you look at many popular phrases, they're often in rhyme. That suggests maybe it's because that's an easy way for people to remember things. Alliterating phrases have a boost to believability and a boost to memorability. Not the scale of rhyming but certainly

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