In 19 71, you founded vineli associates with your wife. And in two thousand and eight you donated the entire archive of your design work to the rochester institute of tech logy. The archive is going to be exhibited in a building that you have designed called the vignelli centre for design studies. And it will include, among its many offerings, exhibition spaces, class rooms, offices. So tell us about how this all came to be.
Legendary graphic designer Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design.