Product vs. process goals

Train Your Brain to Play Offense

Elite performance doesn’t come from motivation: it comes from training. Rich Horwath sits down with Dr. Jason Selk, one of the world’s leading performance coaches, to explore how mental toughness is built, practiced, and sustained under pressure.

Drawing from Selk’s work with championship teams and senior executives, the conversation reframes performance as a discipline rooted in high standards, preparation, and self-image. From his Midwest upbringing to his early test with the St. Louis Cardinals, Selk shares how readiness, not reassurance, separates top performers.

The discussion delivers practical tools leaders can apply immediately, including identity statements, process goals, visualization, and the power of starting each day on offense. The takeaway is clear: when the mind is trained intentionally, strategy and execution follow.

🔑 Key Quotes:

“They say phase one of performance is you must have high standards.”

“I’ll tell you what mental toughness is not. It’s not a pep talk.”

“And I would tell you on a daily basis or at least three or four days a week, a person needs to be doing something called mental workouts and success logs.”

“A person will not outperform nor will they underperform their self image for long.”

“If I get my most important activity done early, my brain knows it’s on offense.”

“The process mentality is the single most effective way for people to control results.”

“If you’re not using visualization on a regular basis, in the business world or in the sports world, there’s no possible way you can be operating at your potential.”

“Overloading channel capacity is the biggest mistake being made in business and in sport. And the magic numbers are 3 and 1. 3 and 1.”

🏆 Winsights:

Sun Tzu the Chinese general and philosopher who had the writings which became the book The Art of War said being unconquerable lies within yourself. As you think about your business, your work, your occupation, are you allowing things to conquer you throughout the day: the small things, the little challenges and issues that pop up, or are you using mental toughness to overcome them?

I’d encourage all of us to think about, at least for a few minutes each day, are we being the best versions of ourselves?

Meaning, are we using mental toughness to overcome the negative, to overcome the challenges, to overcome the problems, and really focus on the solutions, the progress, and what’s going to take us to our goals?

🔗 Guest Links:

Connect with Dr. Jason Selk:

 

Website: https://www.jasonselk.com/

Instagram: @drjasonselk

Jason Selk on LinkedIn: https://www.linkedin.com/in/dr-jason-selk/

Books by Jason Selk: https://www.jasonselk.com/books

🚀 Resources from Rich Horwath, Host of Strategic Minds:

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