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Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont

Full-Funnel B2B Marketing Show

CHAPTER

How to Reach Out to Your Peers

90% of people on LinkedIn 190 are lurkers. So they can demonstrate the engagement only by liking the comments that come from their peers or was shared on their company's page. One of the things that I highly recommend to do is check in if the company's page is life, right? If they're sharing anything, I'm not talking about content quality. That's the last thing to check. And then you say okay, so lots of recent posts right there, regular like and so maybe that's the way how they engage.

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