10min chapter

Grit cover image

#209 Former President & CEO Ford, Mark Fields: All Cylinders

Grit

CHAPTER

Ford's Le Mans Legacy

This chapter explores Ford's historic ambition to reclaim victory at the Le Mans race after decades, focusing on the strategic decisions behind the development of the third generation GT. It highlights the challenges faced, the competitive spirit driving the team, and the successful sales strategy that resonated with passionate customers.

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