The Trojan Horse Method for Building a Successful Prospecting Group

The Trojan horse method is a way to warm up the group, so provide some value to the group. You find out who in here are maybe the most popular, the most active, the biggest contributors and then you kind of nominate those people as the person that you're going to target. The strategy was used by an agency whose founder had been stuck at $10,000 a month where he couldn't really crack the nut on loading up that prospecting pipeline. He booked like 14 different appointments within the first week of using the strategy.