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Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
The Diary Of A CEO with Steven Bartlett
Building a Brand That Has Integrity
I think like pretty much everything you do speaks about you as a person because I feel like I'm the same. If it challenged my morals, I wouldn't want to do it because I'd be like, well, that's not a real reflection of me. Why am I going to invest my time or my money, my energy into something that doesn't represent me? And I feel like my team, you know, I have an amazing team, do an incredible job of managing the expectations of all of the brands that I'm involved with. When it comes to building a brand that has integrity, what matters? You know, this is a brand. Yeah. And I think it has
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