Marketing Book Podcast - Why You Shouldn't Read Books About Prospecting

i can't get enough salesbooks on the show, because i feel strongly that marketers really need to understand the sales world more than they did just a few years ago. We make sounds so easy. He's actually a author of the international best seller, how to deliver a ted talk. So in predictable revenue, as a self published book, we threw it out on amazon, made it 99 cents for very long time. And then mc graw hill took a look at predictable prospecting, and they op did the rit so i just slid right into a published doctor, you know, status.