Ethical trade and the Whole Trade program

What do you get when you combine a major flood and near-bankruptcy? For Whole Foods cofounder John Mackey, the answer reshaped his business into a household name. He takes us back to the night his first store was destroyed, showing how shifting from a win-lose mindset to a "win-win-win" worldview helped him achieve success — and why it can work for you, too.

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