Helium 10's Data Dive Strategy

Helium 10 has its own niche and is great. But the desire was to do something that would, like you said, untether us so that we could scale. We want to go in the direction of business management, project management, PPC, and agency tools. And what we found when we benchmarked the keyword search volume that Amazon gives you through brand registry, we found that Jungle Scout was over 20% more in line with Amazon's data.