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4min chapter
Live From The HIBT Summit: Gary Vaynerchuk
How I Built This with Guy Raz
Breaking Patterns
i'm a huge fan of marketing that is different, catches you off guard, but values the other person's time. i think we've lost our way in marketing. A lot of marketing is distrupting people instead of catching them off guard. The content has to be worth while. It goes back to that escape ism. If out of nowhere, gy you started singing, let's use you one of the great, i have, the great souhave sung before. You singing a wine text dad will make people chuckle more so than when you start reading it. Like i some if i came youn sait, i really want wine tex to explode. And i think your audience
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