Creating Happiness: The Art & Science of Disney Parks Storytelling
SXSW Sessions
00:00
The Early Struggles and Success of Walt Disney
The chapter discusses the early struggles and eventual success of Walt Disney and his brother as they founded the Disney Brothers cartoon studio, which later became the Walt Disney Studios. It mentions their content creation efforts, including the Alice comedies and Oswald the Lucky Rabbit, and how they almost lost everything before finding success with Mickey Mouse. It highlights Walt Disney's vision and innovation, and how his name became synonymous with happiness.
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