What Role Does the Media Play in All This?

There's a physics of attention grabbing where if you don't stand out, and you aren't willing to be the sort of larger than life, unique person, you won't necessarily get the platform to influence people. And for me, elon's public behavior is already there. You can already see it in the way he's acting publicly. So i guess, whats? What role does a media play? And like hatty factor, and the fact that perhaps you have to be a little bit different and a little bit edgy in order to influence lots of people?