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597. Why Do Your Eyeglasses Cost $1,000?

Freakonomics Radio

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Disrupting the Eyewear Market

This chapter examines the emergence of an innovative eyeglass startup aiming to transform the overpriced eyewear market through transparency and affordability. It contrasts traditional pricing models with a consumer-friendly approach, revealing how significant markups have often led to inflated costs for customers. Additionally, the chapter explores the company's business strategies, commitment to social responsibility, and their development within a competitive landscape dominated by industry giants.

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