E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide.
I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data.
We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) - How sites like AInvest are seeing explosive traffic growth - What SEOs should monitor right now - Why this rollout is lasting 3 weeks instead of the usual 7 days
If you want to understand how this update could impact your rankings - and how to stay stable through future updates - this episode is for you.
⭐️ Barry Schwartz's YouTube breakdown - https://www.youtube.com/watch?v=y6G6TUiyIhc
⭐️ 22x SEO Traffic in Under 2 Months - https://edwardsturm.com/articles/22x-seo-traffic-in-under-2-months/
⭐️ Google August 2025 Spam Update Unleashed - https://www.seroundtable.com/google-august-2025-spam-update-40008.html
⭐️ Reddit discussion - https://www.reddit.com/r/SEO/comments/1n0qdrv/google_search_quality_team_have_just_announced/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Update Overview 00:14 Community Reactions and Volatility 00:49 Volatility and Duration of the Update 01:12 Speculations on Future Updates 01:30 Understanding the Impact 01:44 Historical Context of Updates 02:25 Target of the August Spam Update 02:42 Case Study 03:10 AI Traffic Surge 04:13 Content Quality and Compliance 05:17 Global Impact of the Update 05:31 Recommendations for SEO Practitioners
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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