Today's guest on our podcast, On The Merits, is a general counsel who is looking for more from the law firms trying to win his business. Specifically, he wants to hear more about how and why they're using AI.
Eric Dodson Greenberg is the top lawyer at Cox Media Group, which owns dozens of TV and radio stations across the country. He recently wrote a series of articles for Bloomberg Law about how generative AI will change the relationship between law firms and their corporate clients—and not necessarily in the firms' favor.
Greenberg told Bloomberg Law editors Jessie Kokrda Kamens and Daniel Xu that he wants to hear not just how firms can save him money with AI, but how they're using the technology to fundamentally change how they're working.
"Firms are very wary of making the wrong technology bet, and for good reason," he said. "But not making a bet at all? I don't think that's a choice. Waiting to sort of see how it shakes out—which is a tried and true Big Law strategy—I think that's going to be too late."
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