The Disparity Between UX and Product Strategy

If your goal is to acquire users, then you need to take it. And tweak the user experience to make sure that the onboarding of users works fast and works seamlessly on your product. With a long term product development, product strategy is not really high up on the list. They've probably not even worked on it. WhatsApp's care is they've made it wonderfully simple. It's free for one year. But after a year it costs 99 pence or 99 cents or there's been clever marketing in each region,. Each country has given it a nice rounded number - always 99.