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Arnaud Cosserat and Rick Mercado - Researching Resilience

The Business Brew

CHAPTER

Comcast's Culture - A Strong Competitive Advantage

Comcast CEO: We strongly believe in culture as a strong competitive advantage and certainly a durable competitive advantage. The way it was built from the start by those two gentlemen, Védès von Gardege, von Zwolfersberg, Kotto, was to have a very flat structure where everybody could feel totally empowered. Every year, almost all employees buy with their own money, share it into the company. It's a great alignment because it incentivizes to look long term.

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