The Advantages of Scale

There are certain characteristics that will allow companies just to have an almost unfair advantage over others. How much the can of Coke? I mean, you use the example before this was simple in this frankly, a can of Coke zero in front of me. But it was how much is it? Well, it depends. You know, and by the way too, I was thinking too much, but think about gross profits. Those things are really, really, really important. And it's what you'll see at two back parables compared to Samsung's handset business versus Apple's handset business has got a much larger gross margin for all those reasons we talked about.