728: Uncovering the Hidden Elements that Influence Decisions with Eric Johnson
How to Be Awesome at Your Job
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How Much Is Too Much?
People seem to be very sensitive to the initial cost of information. If you land on a page it has an ugly font and it's hard to look at, even if the offer is attractive, you're likely to bail. To minimize the effort for each of those cliqks is terribly, terribly important in attracting customers. And i guess i'm also thinking about just sort of, like, how much is too much?
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