Episode 021 - Is OOUX just a useless IA rebrand?
The Object-Oriented UX Podcast
The Importance of Information Architecture in Digital Environments
object-oriented UX takes it from a certain perspective, like philosophical perspective of people thinking in objects. In the end, I have to admit that OUX could be called OOIA. Most information architects would really love OUX. We're all on the same team here trying to make digital environments more intuitive and more humane.
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