The Evolution of Free to Play

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Free to play was a revolution of that import, and I think we're still feeling the reverberations of it. It requires a very different kind of game in order to be susceptible to a free to play mechanic than the old school stuff everything onto a disk and hope that it's worth 60 hours for $60. We do an episode on the change in publishing from package goods at retail business to an online distribution business. The rise of steam would be kind of indicative of that particular part of it.

We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming series this season on Acquired — no one is more qualified than Mitch and Blake to breakdown how the business side of the industry has evolved so radically from the Periscope quarter-drop days to the forever games and platform based publishers of today.

Regardless if you’re a gamer, understanding the incredible innovation that’s taken place over the past two decades in gaming and what it portends for other industries is critical for any founder and investor to understand. Tune in!

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