2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Evolution of Free to Play

Free to play was a revolution of that import, and I think we're still feeling the reverberations of it. It requires a very different kind of game in order to be susceptible to a free to play mechanic than the old school stuff everything onto a disk and hope that it's worth 60 hours for $60. We do an episode on the change in publishing from package goods at retail business to an online distribution business. The rise of steam would be kind of indicative of that particular part of it.

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