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Is This Just a Desperation Play?
Paid verification on Twitter has been a disaster. According to all of the estimates that I've seen, Twitter is hardly making anybody for this at all. It's hard not to see this coming from Meta and not see it as a response to Elon Musk deciding to charge $8 a month for Blue checks. The project had been in the works for over a year. And it was something that they were thinking about even before Elon Musk bought Twitter.