In your book and the latest chapters, you also talk about privacy maturity model. Maybe if you can give a glimpse, how should people start categorizing or classifying the data that they are collect within the company? So let me give a very specific example, right? You want to make sure that your categorization of data is as contextual as possible. If you use their IP address only for the purposes of personalization, that's a challenge. But in that case, if you think about it purely through the lens of risk, IP address should be very, very sensitive data.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode