4min chapter

The Authority Hacker Podcast - Actionable Online Marketing cover image

#352 - Something is happening to the way people use Google…

The Authority Hacker Podcast - Actionable Online Marketing

CHAPTER

Shifting Dynamics in Search Engine Preferences

This chapter explores the changing dynamics of search engine usage, focusing on the emergence of AI-driven alternatives like Perplexity alongside traditional options like Google. The speakers share their personal experiences and expectations for the future of information retrieval technologies.

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